Website The key to a successful news release when sent by e-mail: To get to the point quickly The most widely used document issued by practitioners to news media is the _. Surveys have found that journalists go first to an organization's _ for information in the case of the crisis. ![]() Press Release PR Newswire and Business Wire are _. If one paid about $700 for a "smart" release to be distributed throughout the U.S., the headline should be no longer than how many words? 22 Messages take a variety of forms, but the news release, commonly known as _ is still a major tactic in the PR tool kit. Advertisements According to PR Newswire, what causes the most significant amount of interest in an article? Pictures Earned media is which of the following? Coverage generated by newsworthy content Editors want the main facts of a news release listed _. Fact sheet A smart media release includes all but _. ![]() A quick reference tool ("crib sheet") for a reporter that gives additional background about an event, product, or company is a _. Keep the paragraphs to 2-3 sentences _ should always be avoided when pitching a story by email. A news conference _ is a guidelines for writing an online news release. _ is a formal approach to a media interview. (T/F) You should never follow up on an initial pitch. (T/F) Using generic words in a news release is fine. (T/F) Traditional print media kit folder is 9 by12 inches with inside pockets. (T/F) The purpose of a pitch letter is to thank a gatekeeper for running a positive story about your organization. (T/F) The purpose of a corporate profile is different than that of a product fact sheet. Jukin Media was represented by law firm Paul Hastings, and Houlihan Lokey served as its exclusive financial adviser.(T/F) The practice of a media tour is often disparagingly called a junket. In the Jukin acquisition, Trusted Media Brands was advised by Progress Partners and represented by Latham & Watkins. The privately held company is majority-owned by hedge fund GoldenTree Asset Management. The Reader’s Digest Association, after filing for bankruptcy protection twice, announced Trusted Media Brands as its new corporate name in 2015. The company also plans to add ecommerce components to Jukin’s Pet Collective and FailArmy sites.įounded in 2009, Jukin Media raised about $6 million in funding from investors including Samsung Ventures, BDMI, Third Wave Digital and Mandalay Entertainment chairman and CEO Peter Guber. In the immediate future, Trusted Media Brands plans to work with Jukin to launch OTT channels for Taste of Home and Family Handyman. “Our focus is on the growth plan, how we grow to be a billion-dollar company,” she said. Kintzer said there’s little overlap between the two companies and added that Trusted Media Brands isn’t looking to achieve cost-saving synergies through the Jukin deal. and Canada, while Jukin employs about 270 people worldwide. Trusted Media Brands has 400 employees in the U.S. “We wanted to be bigger, but we wanted to find a company that fit with ours in terms of offerings and culture.”įor now, Jukin Media will remain based in L.A. ![]() “For a while, we had been looking for that perfect fit for us,” she said. Trusted Media Brands also evaluated another “big OTT player” but Kintzer declined to identify that company. Kintzer first met with Skogmo and the Jukin Media team in January 2021. “We realized to get that next level of growth we were going to need to scale this business… When we first met Trusted Media Brands and Bonnie, I hate to say the cliché, but it was love at first sight.” “We have mostly grown organically,” Jukin Media founder and CEO Jonathan Skogmo ( above right) said. In addition to its licensing business, Jukin Media operates digital media brands including FailArmy, People Are Awesome, the Pet Collective and WeatherSpy. In 2020 alone, Jukin Media said, it licensed more than 2,000 video clips for use in major ad campaigns and on TV and digital properties in nearly 100 countries. Trusted Media Brands says it reaches nearly 60 million U.S. Jukin Media’s portfolio of properties reaches more than 220 million viewers online, generating more than 2 billion minutes of video viewed each month on social media and more than 11 million hours viewed monthly on streaming TV platforms. Jukin gives the company an immediate entrée into social video - quadrupling the combined company’s monthly audience. Trusted Media Brands sees digital-first players like BuzzFeed and Group Nine Media as its key competitors, Kintzer said. “We want to focus our growth on OTT video, with the second area of growth in digital media.” “We are really pivoting with this acquisition,” Kintzer said.
0 Comments
Leave a Reply. |